Privacy Policy
Last Updated: March 7, 2025
This Privacy Policy describes how Afford-X ("we," "us," or "our") collects, uses, and shares information about you when you use our website, platform, and services (collectively, the "Services"). We are committed to protecting your privacy and ensuring the responsible use of your information.
1. Information We Collect
We collect information to provide and improve our Services, personalize your experience, and communicate with you. The information we collect depends on how you interact with us.
a. Information from Data Providers & Partners
- Behavioral Intent Data: Data reflecting user actions and interests across the web, obtained in a privacy-compliant manner.
- Economic Data: Aggregated and anonymized economic indicators and statistics.
- Purchase History Data: Information on past purchases, used to understand consumer behavior and affordability.
b. User Data:
If you are a customer or partner of Afford-X, we may collect:
- Contact Information: Name, email address, phone number, and business address.
- Professional Information: Job title, company, and industry.
- Account Information: Username, password, and billing information.
- Communications: Records of our interactions with you, including emails, chat logs, and phone calls.
- Usage Data: Information about how you use our Services, including pages visited, features used, and time spent on the platform.
c. Website Visitor Data
- Technical Information: IP address, browser type, device information, operating system, and referring URLs.
- Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing activity on our website. Please see our Cookies section below for more information.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Providing and Improving Our Services: To deliver our platform, process data, and provide insights to our customers.
- Personalization: To customize your experience and provide relevant content and recommendations.
- Communication: To respond to your inquiries, provide customer support, and send you updates and marketing communications.
- Analytics: To analyze usage patterns, identify trends, and improve our Services.
- Research and Development: To develop new features and technologies.
- Compliance: To comply with legal and regulatory requirements.
3. How We Share Your Information
We may share your information with the following categories of recipients:
- Service Providers: We engage third-party service providers to assist with various aspects of our business, such as data processing, hosting, analytics, and marketing. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
- Business Partners: We may share information with our business partners to offer you joint products or services or to facilitate collaborations.
- Legal Authorities: We may disclose your information to legal authorities if required by law or legal process, or if we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
- Affiliates: We may share information with our affiliated companies for internal business purposes.
- Sale or Merger: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction.
4. Data Security
We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:
- Encryption: Using encryption to protect sensitive data in transit and at rest.
- Access Controls: Limiting access to your information to authorized personnel only.
- Regular Security Assessments: Conducting regular security assessments to identify and address vulnerabilities.
- Employee Training: Providing regular security training to our employees.
However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.
5. Data Retention
We will retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
6. Your Rights
You may have certain rights regarding your information, depending on your location and applicable law. These rights may include:
- Access: The right to access the information we hold about you.
- Correction: The right to correct inaccurate or incomplete information.
- Deletion: The right to request the deletion of your information.
- Objection: The right to object to the processing of your information.
- Restriction: The right to restrict the processing of your information.
- Data Portability: The right to receive your information in a portable format.
To exercise these rights, please contact us using the contact information provided below. We will respond to your request in accordance with applicable law.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activity on our website. Cookies are small data files that are stored on your device when you visit a website.
We use cookies for the following purposes:
- Essential Cookies: These cookies are necessary for the operation of our website and enable you to use its features.
- Performance Cookies: These cookies collect information about how you use our website, such as which pages you visit and how long you spend on each page. We use this information to improve the performance of our website.
- Functionality Cookies: These cookies allow our website to remember your preferences, such as your language or region.
- Advertising Cookies: These cookies are used to deliver advertisements that are relevant to your interests.
You can control cookies through your browser settings. You can choose to block all cookies, or to allow only certain types of cookies. Please note that blocking all cookies may prevent you from using certain features of our website.
8. Children's Privacy
Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete the information.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on our website and update the "Last Updated" date at the top of this Privacy Policy. Your continued use of our Services after the posting of changes constitutes your acceptance of the changes.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: hello@afford-x.com
11. International Data Transfers
Afford-X processes data globally. Depending on your location, your information may be transferred to and processed in countries that have different data protection laws than your country. We will take appropriate measures to protect your information in accordance with this Privacy Policy and applicable law.
12. Specific State Law Notices
Include any state-specific notices, such as those required by the California Consumer Privacy Act (CCPA) or other relevant state laws.
